cannibalisation

cannibalisation
● n. f. ►ARGOT Le fait de cannibaliser une ou plusieurs machine(s). La principale conséquence de la cannibalisation est de nazifier des machines, sans aucune certitude de pouvoir en faire fonctionner d'autres correctement.

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  • cannibalisation — /ˌkænɪbəlaɪ zeɪʃ(ə)n/, cannibalization, cannibalism / kænɪbəlɪz(ə)m/ noun a situation where a company launches a new product which sells well at the expense of another established product ● Though the new product sold well, the resultant… …   Marketing dictionary in english

  • cannibalisation — cannibalizaˈtion or cannibalisaˈtion noun • • • Main Entry: ↑cannibal …   Useful english dictionary

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  • Cannibalization — In businessIn marketing and strategy, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.For example, if Coca Cola were to …   Wikipedia

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